An Analysis Of Applied Linguistics Used In Touristic Genres

  • I Nengah Laba University of Dhyana Pura
  • Putu Chrisma Dewi University of Dhyana Pura
Keywords: Genre, Tourists, Tourism, Linguistics

Abstract

Touristic genre is a specific type of texts used in tourism field. This paper examines applied linguistics used in touristic genres. This research is a qualitative exploratory study with documentation studies carried out through observation and the support of secondary data from relevant sources, including previous related research results. Touristic genres made available to help facilitate a more substantial and extended information for tourists to explore. Tourists might be attracted to visit after having exposed with fascinating touristic genres, e.g. amazing staycation, fusion dishes, shopaholics delight and spellbinding ambiance which display on the websites and tourism brochure. Tourists believe that they are becoming global communicators and acquiring a global linguistic repertoire of tourism. The real value in pointing to grammatical and phonetic characteristics such as those linguistic features used in tourism industry does not lie in their linguistic significance, but rather in their perceived as more functional touristic genres. In the context of a touristic genre, linguistic features are stylized, re-contextualized and commodified in accordance with the applicable functionality rather than theoretically explored

References

Agar, Michael. (1994). Language shock: Understanding the culture of conversation. New York: William Morrow and Company.

Bauer, Laurie and Peter Trudgill, eds. (1998). Language myths. New York: Penguin Books.

Bauman, Zygmunt. (1998). Globalization: The human consequences. Cambridge: Polity.

Bell, Allan. 2009. Language style as audience design. In Nikolas Coupland and Adam

Bourdieu, Pierre. (1991). Language and symbolic power [ed. J. B. Thompson; trans. G. Raymond and M. Adamson]. Cambridge: Polity Press.

Cameron, Deborah. (2000). Styling the worker: Gender and the commodification of language in the globalized service economy. Journal of Sociolinguistics, 4. 323–347.

Coupland, Nikolas. (2007). Style: Language variation and identity. Cambridge: Cambridge University Press.

Crang, Mike. (1999). Knowing, tourism and practices of vision. In David Crouch (ed.), Leisure/tourism geographies: Practices and geographical knowledge, 238–256. London: Routledge.

Dunn, David. (2006). Singular encounters: Mediating the tourist destination in British television holiday programmes. Tourist Studies, 6. 37–58.

Franklin, Adrian and Mike Crang. (2001). The trouble with tourism and travel theory. Tourist Studies, 1. 5–22.

Irvine, Judith. (1997). When talk isn’t cheap: Language and political economy. In Donald Brenneis and Ronald Macaulay (eds.), The matrix of language: Contemporary linguistic anthropology, 258–283. Boulder, CO: Westview.

Jaworski, Adam and Crispin Thurlow. (2011). Making contact: Language, tourism and globalization. London: Routledge

Krippendorff, k (2004) Content Analysis: An Introduction to Its Methodology. 2nd edition, Thousand Oaks, CA: Sage Publications.

Laba, I N. (2012). Cross-Culture Communication in Social Interactions: A Case Study Of English Variation Used by Art Shop Attendants. Badung: Universitas Dhyana Pura. Jurnal Ekonomi dan Pariwisata. Vol. 7 No. 1 p. 67-72

Laba, I N. (2018). A Content Analysis Of Media Information Exposure On Tourism Destination Image. Journal of Business on Hospitality and Tourism, Vol 04 Issue 1, 2018 p. 80-88. DOI: https://dx.doi.org/10.22334/jbhost.v4i1.114

Lash, Scott and John Urry. (1994). Economies of signs and spaces. London: Sage.

Ling Ip, J.Y. (2008). Analyzing Tourism Discourse: A Case Study of Hong Kong Travel Brochure. LCOM Papers Vol. 1 p. 1 – 19. Hongkong : the University of Hongkong.

Ramnani, A. (2012). The Role of Language in Shaping the International Cultural Tourism Experience of Student-Travelers. (unpublished theses). San Jose: San Jose State University

Thurlow, Crispin and Adam Jaworski. (2010). Tourism discourse: Language and global mobility. London: Palgrave MacMillan.

Thurlow, C. And Jaworski, A. (2011). Tourism Discourse: Languages and Banal Globalization. Applied Linguistic Review.

Tucker, G.R.____.Applied Linguistics. Linguistic Society of America. https://www.linguisticsociety.org/resource/applied-linguistics cited on 7 August 2019
Published
2021-09-30